88% of searches are still done on desktops. Growth in search, however, is being driven by mobile phones and tablets. 10% of online retail dollars spent in Q3 2012 were on mobile devices, according to the latest e-commerce research from comScore. Mobile search is anticipated to increase to an even more substantial 12-13% during Q4 2012, and from there, it will only continue to climb.
What does this mean for you? Now is the time for businesses to prepare for the smartphone/tablet onrush. You will be behind the curve if you wait much longer to join the mobile marketplace. Call us to find out how you can prepare for the onslaught of mobile commerce.
Just in time for the Holiday shopping season, Bing unleashed an ad campaign attacking Google for its switch to a pay-to-play system for listings in Google Shopping. Microsoft has even created and defined a new word for the occasion--Scroogled--a verb that means 'The new Google practice of selling its shopping search results to a high bidder.' This practice was phased in over the summer of 2012. As of October 17, only merchants within the US who pay appear in Google Shopping results.
Interestingly, Bing partakes in similar pay-to-play tactics, but does not disclose this openly. Even so, Bing has been getting lots of media attention for the ad. In the midst of this Scroogled campaign, the question that looms over the search engine marketing horizon is...in spite of its entertainment value, will it really make a dent in Google search domination? Google has 66.9% of the market according to a Comscore survey, it is unlikely.
The Google Maps app is once again on the iPhone.
In September, after a five year relationship, Apple ditched Google Maps in favor of its own mapping service--Apple Maps. Consumers denounced the less-than-spectacular functionality of Apple Maps compared to Google Maps.
In the final stretch of 2012, Apple has re-introduced Google Maps as an alternative to its own Apple Maps. Google Maps app for iPhone, the first maps application that the search giant has made for the iPhone, is now available for download on the iTunes App Store. The company had previously provided the backend data for the iPhone app, but Apple had designed and controlled the actual software, which was preloaded onto its devices.
To learn more about how to use Google Maps on the iPhone, check out this video.
The Google algorithm for organizing websites on Search Engine Results Pages (SERP) is always changing, as are the rules and guidelines to follow.An article on SEOMoz, an industry authority, makes the point that there is a fine line between being too paranoid about frequent Google updates and being too skeptical about their impact. The moral of the story is to not obsess over the algorithm and worry over every little change. We believe you should have a balanced approach to your online marketing with a focus on quality content.
Our advice: Do not put all your eggs in one basket. Call us and we will help you diversify your online marketing strategy