Your Internet marketing campaign should be targeted toward a specific niche. If you are not sure who you are selling your products to, take the time to do more research and perhaps have your customers answer surveys on their habits, interests and what they usually do online. If you have a very diverse audience, find things that all of these people have in common. People will pay attention to your marketing campaign if they can relate to what you are talking about and feel like you are putting them first.
Find out what your customers do online and place ads and links where they will be likely to see them. Get in touch with the different webmasters and bloggers who write for your niche and exchange links or feature each other's content. Send your best articles to editors of online publications and submit most of your articles to article directories and online encyclopedias. Make sure all these articles are signed with your name and contain at least one link to your site or blog.
Do your customers use emails a lot? Start a newsletter. Place a subscription form on your site and present your newsletter as a way of getting access to exclusive information and discounts. Put out a quality newsletter every month. You should include your best articles, new content and a few coupon codes. Do not hesitate to send out personalized emails to your best customers for their birthday or the holidays. When a customer orders a product, encourage them to stay in touch via emails to share feedback with you.
Your audience might prefer social networking to emailing. This will depend on who you are selling products to and what kind of products you are selling. Do not expect people to publicly interact with you on social networks if they do not want people to know they use your products. Join the social networks that your customers are likely to check every day. Do not limit yourself to Facebook and Twitter. Your customers might be using Pinterest, Reddit, Flickr, YouTube, MyYearBook.com or Google +.
The key to a successful Internet marketing campaign is to create original quality content every week, regardless of how you share it with your customers. You could write articles, make your own videos and podcasts or take pictures of your products. Share news related to your industry and do not hesitate to feature links to external sites if you think your customers will be interested in this content. Your goal is to share helpful, original and fun content with your customers to keep them interested in your campaign.
These tips should help you develop an efficient Internet marketing campaign. Keep track of your results and do your best to keep improving your Internet marketing campaign.